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PRIMEDIA Equine Acquires Assets of Equistar - The Horse Owner's Resource

PRIMEDIA Equine Acquires Assets of Equistar

Dec. 8, 2005 -- PRIMEDIA Equine Network has acquired the assets of Equistar Publications, a publisher of equine anatomy references for horse owners, professionals and enthusiasts.
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Dec. 8, 2005 -- PRIMEDIA Equine Network, publisher of award-winning equine titles, is pleased to announce the recent acquisition of the assets of Equistar Publications, Ltd., a prestigious publisher of equine anatomy references for horse owners, trainers, farriers and veterinarians.

"We are delighted to add Equistar's top-quality, award-winning books and charts to our group," said Susan Harding, vice president, group publishing director. "PRIMEDIA Equine's mission is to provide horse owners with the information they need to both enjoy and take better care of their horses, and Equistar's publications certainly will be a wonderful asset in accomplishing that goal."

Founded in 1995, Equistar Publications published its first book, Illustrated Atlas of Clinical Equine Anatomy and Common Disorders of the Horse, Volume One, in 1996. Since then, Equistar has been the industry leader in equine anatomy books and wall charts. The company consistently produces references of the highest quality that can be used for client education for the professional as well as a resource for the horse owner, trainer, competitor and enthusiast.

Equistar's many awards include First Place in the Enterprise Award of Education (twice) and the Award of Merit in the Writer's Digest National Book Awards.

"PRIMEDIA has long been acknowledged for publishing and marketing the highest quality informational tools in the equine industry. Equistar Publications, Ltd., is known as the publisher of incomparable educational reference manuals and wall charts. This is a perfect marriage of products, resources and talent to better reach the equine industry," said Sue Hakola, manager of Equistar.

PRIMEDIA Equine Network is the publisher of several award-winning equine magazines including EQUUS, Horse & Rider, Dressage Today, Practical Horseman, Arabian Horse World, Discover Horses at the Kentucky Horse Park, Growing Up with Horses and Everything For Horse & Rider, as well as the websites EquiSearch.com and Equine.com.

PRIMEDIA Equine's book division, The Equine Collection, publishes a selection of books each year featuring top experts in horse care and English and Western riding and training.

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