Clydesdales make only brief appearance in 2023 Super Bowl ad

You’ll have to pay attention if you want to see the Budweiser Clydesdales in a Super Bowl commercial this Sunday. The iconic horses make only a very brief appearance at the start of an advertisement for the beer.
Budweiser Clydesdales
The Budweiser Clydesdales have been a regular feature of Super Bowl commercials since 1986.

You’ll have to pay attention if you want to see the Budweiser Clydesdales in a Super Bowl commercial this Sunday. The iconic hitch horses make only a brief appearance at the start of an advertisement for the beer. The commercial, titled “Six Degrees of Budweiser” (watch it right now by clicking here) is narrated by actor Kevin Bacon and is a spin on the internet parlor game in which people attempt to trace every actor to Bacon in six steps. (You can try it by clicking here.) Does this now officially link all the Budweiser Clydesdales to Kevin Bacon? Feel free to pose that question to your friends at halftime

(editors note: We learned after the game that this commercial only aired in select markets, so you may not have had a chance to miss it.)

The first Super Bowl commercial to feature the Clydesdales aired in 1986, and in the years since, the majestic draft horses have been a regular highlight. To horse people, the big game might not feel the same without the Clydesdales, so here’s a collection of some of our favorites from over the years for you to enjoy:

Click here to read more about the history of the Budweiser Clydesdales

From 1986, “King of Beers” the commercial that started the tradition:


From 1996, “Football”

From 2002, “Respect”

From 2003, “Review”

From 2005, “Snowball Fight”

From 2006, “Dream Baby”

From 2009, “Stick”

Also from 2009, “Generations”

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