TechMix launches updated equine product line

The Minnesota company has refreshed and revamped its portfolio, adding colostrum products and simplifying supplement choices

Stewart, MN—TechMix® has refreshed and revamped its equine product portfolio.

Significant updates surround the bold visual identity and renaming and repositioning of products. The updated product line adds eye-catching visual excitement in the retail space while adding clarity to product usage and benefits.

Colorful graphic icons on the packaging help horse owners make product selections—matching the graphic icon to their horse’s condition or desired results.

Additionally, the line has been enhanced with a family of colostrum-based products, Colostru-BoostTM.

Colostru-Boost products leverage the power of bioactive components from colostrum. In combination with energy sources, direct-fed microbials and other ingredients, they also boost performance and support the well-being of horses—especially when gastric ulcers are a concern.

Simplifying choices

A common challenge for horse owners and retailers has been to understand how supplements fit the goals and needs for the horse and which products to recommend and trust. TechMix has answered these challenges with the revamped product line, simplifying supplementation choices for horse owners. The company provides retailers and veterinary clinics a full line of supplement solutions for their customers—all from one source.

“The updates we’ve made have been enthusiastically met by horse owners, trainers, veterinarians and retailers. Our products provide customers all the benefits they need for enhancing horse performance and well-being,” says TechMix President Mike Nelson.

The TechMix equine product portfolio offers a number of convenient forms. It includes the brands Equine BlueLite®, Colostru-Boost, Restart® Builder, Restart® Balancer, Restart® GutBugz, Restart® TriFlex, and Natu-Lax. For more information, visit: http://www.techmixglobal.com.

About TechMix

Since 1983, TechMix has been the leading innovator of technologies and products that support the physiologic needs of animals challenged by stress events and production demands. TechMix employees listen to and work alongside producers and veterinarians to understand the challenges they face.

It’s these relationships along with TechMix’s family-owned foundation that enable the company to remain nimble and quickly respond to the evolving health needs of animals. From its roots in hydration technology, TechMix continues to innovate and develop highly-effective, non-pharma products—science-based solutions that meet the needs of agribusiness and its consumers globally. This platform is the core to the company’s resolve to keeping animals drinking, eating and producing.

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