Hermes’ Cavaliere Noir Video: Playblack Art, Equestrian-Style

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Even her fingernails are black. Wait for it…

A week ago, The Jurga Report treated readers to a festival of French horse commercials. How could anyone know that on that very day, a new one would be released?

This video, or commercial, whichever it is, is for those of you who love black: Black Percherons and Friesians and Fells Ponies, rich deep black saddles and hoof black and soft black velvet hunt caps.

It’s for everyone who ever cheered for New Zealand at the Olympics just because their national color is black.

For everyone who thought that reading The Black Stallion wasn’t something you did just once.

This is for those who’d drive an extra 20 miles or wait two months to get those breeches in black, and who can’t understand why people refer to their closets as “the black hole”. The ones who actually like being called the “black sheep” of the family, unless of course, that would be the pot calling the kettle black.

For all those whose little black book isn’t so little and the women whose little black dress is the only one they own, and the men for whom life is just one big black tie affair.

We hear a lot these days about the new class of “black collar” workers–creative types, web designers, advertising pros–and of course we all want to be “in the black”, financially.

“Black is back”, the fashion mags tell us…except for those who never let it go in the first place. But wait, now they’re saying something is being heralded as “the new black”.

In October, everyone’s favorite color is black. Or orange, just because it looks so good next to black.

This is for everyone who knows that a Hermes shop is rich in color, that the company’s signature color is orange, and that they probably make very few things in black. Except this video.

Who knows what it means? Probably it means exactly what it shows: black on black works. Black is beautiful.

Fade to black.




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