60 Days. 150 Words. One Winner. Then Enjoy the Ride.

by Fran Jurga | 2 October 2009 | The Jurga Report at Equisearch.com

How much do you love your horse? If you can articulate it in 150 words or less, you might be on your way to an all expenses paid trip to the Alltech FEI World Equestrian Games in Kentucky next fall, courtesy of Bayer Animal Health, makers of Legend. But no, you can’t bring your horse.

When I first heard about this contest, I was tempted to keep the news to myself and cut down on the competition.

Here’s the deal: You have the next 90 days to write a 150-word essay (that’s more like a blurb than an essay) and send it to Bayer, makers of Legend. All you have to do is explain how much you love and care for your horse and what your horse gives back to you every day in return.

Judging will be based on three criteria: 1) ability to clearly articulate passion for riding and caring for their horse(s) (50%); 2) creativity/originality related to theme (25%) and 3) organization /spelling /grammar/punctuation (25%). Entries can be submitted at www.enjoytheridecontest.com or mailed to: Bayer Animal Health, Enjoy the Ride Contest / Equine CAF3, PO Box 390, Shawnee Mission, KS 66201-0390.

And what do you win? Ah, yes, the prize: An all-expenses paid trip for two people to the AllTech FEI World Equestrian Games in Lexington next fall. The four-day, three-night trip consists of airfare, accommodations, event tickets and a $500 American Express gift card for the winner only, which may be used toward the purchase of meals and for other expenses.

See? That motivated you to go scrambling for a pen, didn’t it?

For more information about the contest, including contest rules and specifics, visit www.enjoytheridecontest.com. Like most contests, you have to follow the official rules and there’s an official entry form at that web site.

Show jumper Ashlee Bond is promoting the contest for Legend, and its parent company, Bayer. I think this is a great idea and I hope that a lot more companies are planning contests like this so that some of us “real people” will be able to afford to attend the Games. I’ve heard that 100,000 tickets have already been sold, and that was as of a few days ago!

PS I took this photo of my pal Bubba getting a kiss from his adoring friend Beth on the beach. I thought it was quite romantic that they both closed their eyes during the kiss. More likely, Bubba was just exhausted because he had just been for a swim in the icy Atlantic as part of his laminitis therapy.




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