The largest horse industry survey in the nation has hit the countdown for its final days. The American Horse Council’s (AHC) Equine Economic Impact Survey comes to a close on September 29. Horse owners and those involved in supplying the industry with equipment, feed, etc., are strongly encouraged to fill out the survey prior to the deadline.
“This year’s survey is the most in-depth, all-encompassing survey the American Horse Council has done so far,” says Julie Broadway, president of the AHC. “We’ve put a lot of effort into covering as many different facets of the horse industry and hope it becomes a vital tool for the industry as a whole.”
What this study measures
An economic impact study examines the effect of an event or industry has on the economy and usually measures changes in business revenue, business profits, personal wages and/or jobs. As a large, economically diverse industry, the United States horse industry contributes significantly to the American economy.
The latest podcast released by the American Horse Council on Horses in the Morning shines the light on the Equine Economic Impact Survey. AHC president Julie Broadway speaks with four industry leaders about how they have used previous surveys to promote and protect the horse industry in their locales to share the importance of participating in the survey.
Data collected will inform public and private investments in equine-related businesses, equine health care, education, land use decisions, tax policy, tourism, employment incentives, etc.
Rewards for responding
Responders to the survey are being rewarded with a coupon to purchase books from Horse N Rider Books, while also becoming eligible for sponsored incentives, which include a John Deere Z545R ZTrak Mower valued at $7500, one year of Nutrena feed for one horse (a $2,000 value); four drawings for one year of Purina feed for one horse (a $500 value/horse); six drawings for gift certificates from Trafalgar Square Books (total value $180); two drawings for enrollment in Texas A&M AgriLife Equine Reproductive Management Online Course valued at $300/enrollment; plus more.
Find the 2023 Economic Impact Study on the AHC website: https://horsecouncil.org/economic-impact-study/ .
If you have questions, contact American Horse Council President Julie Broadway at [email protected]
