Plan to Dress in Orange on Tuesday for ASPCA DAY!

Some of the tallest buildings in the USA will “go orange” Tuesday night in support of the ASPCA, including New York’s Empire State Building (King Kong would be proud) and Chicago’s Sears Tower. To send one of these or several other designs of e-postcards to your online friends, visit

NEW YORK (via press release)–On Tuesday, April 10, the ASPCA (American Society for the Prevention of Cruelty to Animals) will mark 141 years since its founding as the first animal welfare organization in the Western Hemisphere?and as such, April is appropriately deemed Prevention of Cruelty to Animals Month.

To commemorate this milestone in the history of animal welfare, the ASPCA will celebrate “ASPCA Day” on April 10. A combination of civic and community events will see buildings and landmarks around the country “Go Orange for Animals” to mark the occasion, as well as the “ASPCA Day Festival,” which will take place in New York City’s Union Square that evening.

National icons that have already confirmed their participation include the Empire State Building, the Los Angeles Coliseum and the Sears Tower in Chicago. Additionally, animal lovers across the country will be able to vie for the title of the first annual “Community Leader of 2007”?a contest that celebrates community involvement in the ASPCA’s 141-year old mission.To find out more, please visit

One hundred and forty-one years ago, ASPCA founder Henry Bergh saw a carthorse being brutally beaten by his driver on the streets of New York City, and was compelled to establish what is now the oldest humane organization in the United States. Today, the ASPCA continues to keep Henry Bergh’s dream alive; as a national organization headquartered in New York City, it works with shelters and humane societies across the country to promote its mission of the prevention of cruelty to animals through education and outreach.

In 2007, the ASPCA embarked upon ASPCA Mission: Orange?, which aims to use precisely these tools, in a focused, measurable manner, to create a country of humane communities, one community at a time (

Note: Watch for more coverage on the ASPCA this week on The Jurga Report.




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