EQUUS 2020 Media Kit - The Horse Owner's Resource

EQUUS 2020 Media Kit

Four horses hang their heads over wooden stall doors inside a barn. The closest horse is a buckskin paint with a long forelock.

OUR MISSION

For over 40 years EQUUS have been the gold standard for for horse owners. EQUUS remains the leader in the horse industry and reaches dedicated horse owners and riders in all segments of the horse world. EQUUS continues to be a vital resource for caretakers, competitors, recreational riders, and anyone who enjoys the equestrian lifestyle. EQUUS is a media partner of the American Association of Equine Practitioners (AAEP), thus all AAEP veterinarians receive EQUUS each quarter as a benefit of membership. Equine veterinary students and members of the American Association of Equine Veterinary Technicians & Assistants also receive EQUUS quarterly. 

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NOTE FROM OUR EDITOR

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Welcome to EQUUS, the magazine more horse owners turn to for advice and information. Each quarter the EQUUS team presents the latest on research, horse care information training techniques–it's a must-read for people dedicated to their horses and the equestrian lifestyle. — Laurie Prinz

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AUDIENCE DEMOGRAPHICS

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CAPTIVATING OUR READERS

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BY THE NUMBERS

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Magazine (published 4 times annually)

  • 60,000 Readers

Website

  • 1.8 million+ users in 2018
  • 237,000+ pageviews each month
  • 22%+ users in 2018 between the ages of 25-34
  • 61% use mobile device

Email Newsletter (weekly)

  • 26,500+ Subscribers

Social Media

#AskAnnie Podcast

  • Total lifetime plays across platforms: 1,912
  • Average episode listens: 115.8
  • Average episode retention: 73.1%

Beyond The Saddle Podcast

  • Total lifetime plays across platforms: 1,912
  • Average episode listens: 115.8
  • Average episode retention: 73.1%
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CONTENT PILLARS

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2020 EDITORIAL CALENDAR

ISSUESPACE DUEMATERIALS DUEON SALEFEATURES

SPRING

2/19/20

2/21/20

3/24/20

• Nutrition
• Nervous horses
• Disease control/ vaccinations
• Hoof care
• Riding success after setbacks
• Active rest and recuperation
• Trail riding
• Tack & gear: Rain gear for riders
• Barn Dogs Special Section 

SUMMER

4/22/20

4/24/20

5/26/20

• Keep your horse cool
• Effects of a rider’s weight
• Keep your horse safe in the trailer
• Retirement options for horses
• Grooming tips
• Is your horse’s skin healthy?
• Conditioning
• Fly control
• Hoof problems
• Disease control
• Tack & Gear: Fly sheets

FALL

7/22/20

7/24/20

8/25/20

• Get your horse and property ready for winter
• Quality control for hay and feeding
• Digestive health
• Healthy joints
• Pituitary pars intermedia dysfunction
• Home-based horse businesses
• Fall pasture maintenance
• The latests on EHV prevention and treatment
• Tack & Gear: Cold weather gear for riders
• EQUUS Fall/Winter Barn Box Contest

WINTER

9/30/20

10/2/20

11/3/20

• Winter horse care priorities
• Hoof problems
• Respiratory health check
• Special needs of older horses
• Dental care
• Winter riding
• Colic prevention
• CBD supplements
• Tack & Gear: New horse blankets
• Holiday gift guide

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CLASSIFIED ADVERTISING

Reach over 68,000 avid readers monthly!

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Classified rates:

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

  • Apparel and accessories
  • Saddle and tack
  • Books and video
  • Real estate
  • Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
equus@aimclassifieds.com

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CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

  • Native content
  • Email blasts
  • Custom newsletters
  • Microsites
  • Retailer training
  • Sweepstakes, contests and giveaways
  • Training with the experts: Win A Day series
  • Facebook and Instagram ads
  • Rich media banner ads: expandable, in-banner video and stick footer banner ads
  • Video production and marketing
  • Ambassador program
  • Photo galleries
  • Surveys
  • Quizzes
  • In-house creative, execution & promotions
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CONTACT US

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Shelley Partridge
Advertising Associate Publisher
Cell: 859.327.7057
SPartridge@aimmedia.com

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Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com