EQUUS 2020 Media Kit

Four horses hang their heads over wooden stall doors inside a barn. The closest horse is a buckskin paint with a long forelock. — Adobe Stock

OUR MISSION

For over 40 years EQUUS have been the gold standard for for horse owners. EQUUS remains the leader in the horse industry and reaches dedicated horse owners and riders in all segments of the horse world. EQUUS continues to be a vital resource for caretakers, competitors, recreational riders, and anyone who enjoys the equestrian lifestyle. EQUUS is a media partner of the American Association of Equine Practitioners (AAEP), thus all AAEP veterinarians receive EQUUS each quarter as a benefit of membership. Equine veterinary students and members of the American Association of Equine Veterinary Technicians & Assistants also receive EQUUS quarterly.

NOTE FROM OUR EDITOR

Welcome to EQUUS, the magazine more horse owners turn to for advice and information. Each quarter the EQUUS team presents the latest on research, horse care information training techniques–it's a must-read for people dedicated to their horses and the equestrian lifestyle. — Laurie Prinz

AUDIENCE DEMOGRAPHICS

CAPTIVATING OUR READERS

BY THE NUMBERS

Magazine (published 4 times annually)

60,000 Readers

Website

1.8 million+ users in 2018
237,000+ pageviews each month
22%+ users in 2018 between the ages of 25-34
61% use mobile device

26,500+ Subscribers

296,000+ Facebook followers
2,500+ Instagram followers
1,900+ Twitter followers
1,300+ Pinterest followers

#AskAnnie Podcast

Total lifetime plays across platforms: 1,912
Average episode listens: 115.8
Average episode retention: 73.1%

Beyond The Saddle Podcast

Total lifetime plays across platforms: 1,912
Average episode listens: 115.8
Average episode retention: 73.1%

CONTENT PILLARS

2020 EDITORIAL CALENDAR


ISSUE	SPACE DUE	MATERIALS DUE	ON SALE	FEATURES
SPRING	2/19/20	2/21/20	3/24/20	• Nutrition • Nervous horses • Disease control/ vaccinations • Hoof care • Riding success after setbacks • Active rest and recuperation • Trail riding • Tack & gear: Rain gear for riders • Barn Dogs Special Section
SUMMER	4/22/20	4/24/20	5/26/20	• Keep your horse cool • Effects of a rider’s weight • Keep your horse safe in the trailer • Retirement options for horses • Grooming tips • Is your horse’s skin healthy? • Conditioning • Fly control • Hoof problems • Disease control • Tack & Gear: Fly sheets
FALL	7/22/20	7/24/20	8/25/20	• Get your horse and property ready for winter • Quality control for hay and feeding • Digestive health • Healthy joints • Pituitary pars intermedia dysfunction • Home-based horse businesses • Fall pasture maintenance • The latests on EHV prevention and treatment • Tack & Gear: Cold weather gear for riders • EQUUS Fall/Winter Barn Box Contest
WINTER	9/30/20	10/2/20	11/3/20	• Winter horse care priorities • Hoof problems • Respiratory health check • Special needs of older horses • Dental care • Winter riding • Colic prevention • CBD supplements • Tack & Gear: New horse blankets • Holiday gift guide

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Books and video
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Contact:

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equus@aimclassifieds.com

CUSTOM MARKETING SOLUTIONS

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