EQUUS 2020 Media Kit
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OUR MISSION
For over 40 years EQUUS have been the gold standard for for horse owners. EQUUS remains the leader in the horse industry and reaches dedicated horse owners and riders in all segments of the horse world. EQUUS continues to be a vital resource for caretakers, competitors, recreational riders, and anyone who enjoys the equestrian lifestyle. EQUUS is a media partner of the American Association of Equine Practitioners (AAEP), thus all AAEP veterinarians receive EQUUS each quarter as a benefit of membership. Equine veterinary students and members of the American Association of Equine Veterinary Technicians & Assistants also receive EQUUS quarterly.
NOTE FROM OUR EDITOR
Welcome to EQUUS, the magazine more horse owners turn to for advice and information. Each quarter the EQUUS team presents the latest on research, horse care information training techniques–it's a must-read for people dedicated to their horses and the equestrian lifestyle. — Laurie Prinz
AUDIENCE DEMOGRAPHICS
CAPTIVATING OUR READERS
BY THE NUMBERS
Magazine (published 4 times annually)
- 60,000 Readers
Website
- 1.8 million+ users in 2018
- 237,000+ pageviews each month
- 22%+ users in 2018 between the ages of 25-34
- 61% use mobile device
Email Newsletter (weekly)
- 26,500+ Subscribers
Social Media
- 296,000+ Facebook followers
- 2,500+ Instagram followers
- 1,900+ Twitter followers
- 1,300+ Pinterest followers
#AskAnnie Podcast
- Total lifetime plays across platforms: 1,912
- Average episode listens: 115.8
- Average episode retention: 73.1%
Beyond The Saddle Podcast
- Total lifetime plays across platforms: 1,912
- Average episode listens: 115.8
- Average episode retention: 73.1%
CONTENT PILLARS
2020 EDITORIAL CALENDAR
| ISSUE | SPACE DUE | MATERIALS DUE | ON SALE | FEATURES |
|---|---|---|---|---|
SPRING | 2/19/20 | 2/21/20 | 3/24/20 | • Nutrition |
SUMMER | 4/22/20 | 4/24/20 | 5/26/20 | • Keep your horse cool |
FALL | 7/22/20 | 7/24/20 | 8/25/20 | • Get your horse and property ready for winter |
WINTER | 9/30/20 | 10/2/20 | 11/3/20 | • Winter horse care priorities |
CLASSIFIED ADVERTISING
Reach over 68,000 avid readers monthly!
Classified rates:
Start as low as $3.75 per word (10 word minimum)
Perfect for selling:
- Apparel and accessories
- Saddle and tack
- Books and video
- Real estate
- Barn and stable equipment
Contact:
Warren Wilson
Office: 760.546.1192
equus@aimclassifieds.com
CUSTOM MARKETING SOLUTIONS
The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:
- Native content
- Email blasts
- Custom newsletters
- Microsites
- Retailer training
- Sweepstakes, contests and giveaways
- Training with the experts: Win A Day series
- Facebook and Instagram ads
- Rich media banner ads: expandable, in-banner video and stick footer banner ads
- Video production and marketing
- Ambassador program
- Photo galleries
- Surveys
- Quizzes
- In-house creative, execution & promotions
CONTACT US
Shelley Partridge
Advertising Associate Publisher
Cell: 859.327.7057
SPartridge@aimmedia.com
Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com
