February 14, 2008 — An interactive website and a chance to win the largest Horse Owner’s Workshop (HOW®) sweepstakes grand prize in history are injecting added excitement into Purina Mills’ largest and most popular annual equine event. HOW is an educational program that provides horse owners with up-to-date information about equine nutrition, veterinary issues, training techniques, the latest gear, horse care products and more.
“The Horse Owner’s Workshop continues to gain popularity because it gives local horse enthusiasts face time with nationally recognized equine experts,” said Brant Gilbert, marketing Manager for Purina Mills Horse Business Group. “A horse owner can learn from a variety of workshops, ask questions of various experts and connect with other horse owners and their local Purina Mills dealer.”
Attendees come away from HOW with a wealth of knowledge and money-saving offers–everything from rebates on trailers, to discounts on equine products used in the barn every day. The HOW sweepstakes also adds fun and excitement to the mix.
“This year will mark our biggest HOW sweepstakes grand prize ever,” said Gilbert. “In 2008, we’re offering a $30,000 custom-built horse trailer from Twister Trailer, as well as a $20,000 horse barn from Priefert Ranch Equipment, a trip to the Wrangler National Finals rodeo, a Carhartt shopping spree and a generous assortment of horse products from other industry leading companies–and that’s just for the grand prize winner. We’ll also be giving away two John Deere Gators to the regional winners.”
Plus, this year Purina Mills is also reaching out to horse enthusiasts via the web. With the launch of the new educational website Omolene University™, Purina Mills is making it easier than ever to learn about horse nutrition while earning feed discounts and merchandise.
Horse owners can participate in two ways. At local HOW events, Purina Mills equine specialist will present a course from Omolene University. After the event, horse owners can go home, register and take a quiz online to earn “Omolene Hours” which they can redeem for feed discounts and merchandise. Once they’ve registered they are eligible to take all five courses at Omolene University. Each course earns students additional Omolene Hours that can be redeemed for a wide range of prizes via the online campus store. Horse owners can also participate through the website only.
As an added incentive, on behalf of every Omolene University graduate who successfully completes the online courses, Purina Mills Horse Business Group will donate $1 to the North American Riding for the Handicapped Association (NARHA).
“Horse owners tend to be big-hearted people,” said Gilbert. “We wanted to give them a chance to not only earn merchandise and dramatic savings on feed, but to also do a good deed for a good cause. As always, the main thrust of HOW is horse nutrition and health. But adding other companies, equine experts, veterinarians, and now NARHA, to the mix continues to make HOW the one-stop, not-to-be-missed event for horse owners.”
For more information, or to find the HOW meeting nearest you, visit horse.purinamills.com. EQUUS magazine is a HOW sponsor.